Ratings Publications

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  Studies, reports, internal memos and market data from Arbitron, Birch and related organizations.

Other Ratings Pages
Pages on this site with historical radio ratings reports
<center><h2>Duncan's American Radio</h2><hr><h3> 28 years of Arbitron Ratings </h3><hr>70 editions 1975 - 2004<hr>Market by Market Arbitron rankers<br>Station formats and facilities<br>A complete profile of every rated market.<BR>Several special editions</center> <center><h2>Duncan's American Radio</h2><hr><h1> 1975 - 2004 </h1><hr>28 Year Trending by Market<hr>Several pages for each Market<br>Shares, cume, billing leaders, transactions<br>Annual average ratings for each station<BR>Over 100 markets profiled</center>
American Radio
60 editions.
Duncan's American Radio Trilogy Vol I Ratings trends by market 1975-2004
<center><h2>R&R Ratings Editions</h2><hr><h1>1980 -2009</h1> <hR> Ratings summaries from Fall and Spring.<BR>Share trending and demo rankers<br>Formats and ownership data</center> <center><h3>Puerto Rico radio ratings</h3><hr>Birch, Pulse, Asesores<br>1970's annd 1980's<br></center>
Puerto Rico
<center><h2>Hooperatings<br>Crossley Ratings</h2><hR><h3>National Network Ratings</h3><hR>1946-1948<hR>Also:<br>Early Arbitron Pulse Hooper<br>Local market ratings<br>And a 1950 Hooper Radio-TV Comparison<br></center> <center><h3>* Arbitron *<br><br>Documents and Reports</h3><hr>Description of Methodolgy<br>Market Ranks & Population<br>PPM Methodology<br>Hispanic Radio Annual Reports<br>Other Arbitron Papers and Publications
Hooper Crossley Pulse ARB Ratings 1935 to 1970's More recent Arbitron documents and reports. Description of PPM
The much appreciated help of media pro Bruce Hoban has made the presentation of this rare data possible.

Publications about ratings methodology and the usage of ratings.

1940 Radio and the Printed Page Paul Lazarsfeld's book on evaluation of the radio medium compared to print media
1941 Radio Research 1941 Frank Stanton and Paul Lazarsfeld on the state of radio research
  Hooper: Variables by Methodology Variables Causing inconsistencies Between Radio Program Audience Ratings Obtained by the Day-Part-Recall  and the Coincidental methods. Undated, but likely from 1941
1943 Radio Research 1942-1943 Second volume of the Stanton / Lazarsfeld collaboration on the state of radio research.
1946 The People Look at Radio Paul Lazarsfeld´s analysis of a National Association of Broadcasters study of radio listening in America
  Radio Families 1946 Broadcast Measurement Bureau's state-county-city radio household data for US and Canada
1947 A. C. Nielsen "Variety" Ad Case #44 "Pop Gun vs. Rifle"
1949 Communications Research 1948-1949 A further examination of the state of communications research and part of the 1941-1943 publications by Paul Lazarsfeld and CBS's Frank Stanton
  A Study of Listening Habits in Olympia, WA 1949 local radio ratings.
1948 Radio Listening in America: The People Look at Radio... Again Paul Lazarsfeld analyzes another study of radio listening two years after the first one.
1953 Hoop of Hooperatings Biography of ratings pioneer C E Hooper
1958 The Barometer of Program Popularity Olympia Washington radio ratings "measure electronically" in May of 1948
1973   ARB Ratings Report San Francisco ratings as sample of early 70's ratings report
    Nielsen Seattle TV Example of 1970's TV ratings.
1974 ARB Replication Study Verification of sample size and reliability
  Inside the Arbitron Television Report An explanation of how to read and use the Arbitron TV ratings reports.
1975   Market Metro Survey Area Guide Radio Market Definition and Geography with maps, survey schedule
70's   Where to Go for Ratings Help National Ratings Council steps for resolving station issues with ratings.
1976   Nielsen TV Questions Brochure with answers to common questions about TV ratings.
  Arbitron Understanding and Using Radio Audience Estimates  
1977   Arbitron Black Telephone Retrieval Statistical memo detailing survey procedures and performance
    Arbitron Programmers Guide Understanding ratings and methodology
  Arbitron Rsearch Guidelines for Programmers  
    Audits & Surveys Telephone Measurement Feasibility
1979   Television Information Center Financial data 1979 for TV station
    Radio Financial Data Report Analysis of the billing of radio
    Measuring the Black Audience Report from 1979
    Arbitron Radio Non Response Study of non-responders to survey recruiting
    Arbitron Total Radio Audience Arbitron identifies and presents pertinent data which are descriptive of 1979's radio audience.
80's Understanding Arbitron Ratngs Test sheets for Arbitron seminar to train in use of ratings data.
1980   Market Survey Guide Radio Market Definition and Geography with maps, population, radio usage
1982   Arbitron Replication Study II Update to 1974 Replication and Reliability study
    Television Description of Methodology DoM for 1982 for TV
1982 Nielsen Television An explanation of TV ratings for the layman.
    Arbitron Television Description of Methodology TV ratings methodology
    Arbitron Programmers' Guide Understanding ratings and methodology
1983   Cable Audience Methodology A study by Nielsen of methods of measuring cable TV audiences.
1985   Arbitron Programmer Guide How to use ratings
    Arbitron Hispanic Measurement Efforts 1985 report
    Arbitron Memo on Ethnic Composition Explanation of the upcoming "Ethnic Composition Report"
    Arbitron Spring Ethnic Composition Report Memo of explanation and full market by market report including station by station.
1986   Birch Radio Return Statistics Analyses of response rates.
    Birch Sample Placement & Return Statistics on sample performance
    Birch Methodological Improvements Description of changes in methodology
    Population Estimates and Diary Tabulations Explanation of error in tabulation in several markets of new procedures.
1987   Description of Methodology Ratings terms and procedures
  Birch Methodological Improvements  
    Arbitron Male 18-34 Project Improving response and returns
    Arbitron Weighting Presentation Presented to the Advisory Council
    Arbitron Radio Response Rates Improving response with new techniques and a participant study.
    Arbitron Re-interview Proposal Qualitative data on stations prepared based on re-interviewing respondents.
    Arbitron Radio Weighting Another discussion of weighting procedures and practices.
1987   Arbitron Presentation to Black Broadcasters Presentation to Black Broadcasters at NAB Anaheim
  Arbitron Race Weighted Markets Details on ethnic weighting
Arbitron Hispanic Methodology Memo and Report to major Hispanic Broadcasters.
1988 Birch Fusion Description of Fusion project
  Arbitron Programmers Guide Understanding ratings, terminology and methodology
  Audience Ratings Beville.
1989 Arbitron Radio Programmers Guide Understanding ratings, 1989 edition.
  Why the Diary Explanation by Arbitron of the benefits of the diary system
1996 Purple Book Arbitron Description of Methodology '96 edition
1990 A Day in the Life of a Diary Article from Radio Ink
1987 Description of Methodology Ratings terms and procedures and the method of making radio ratings. 
2002   Purple Book Ratings methodology
2004 How a Diary Survey Works Easy description of diary radio surveys
2007   PPM Update Report on Houston PPM testing and readiness to become "currency" replacing the diary.
    PPM Methodology Description of PPM Methodology for PPM Testing in Houston
2008   PPM FAQ First FAQ about the "new" PPM
2009   Purple Book Ratings Methodology
2010   Minimum Reporting Standards Requirements to be included in ratings.
    Minute Level Crediting in PPM PowerPoint on how each quarter hour crediting works
2012   Purple Book Nielsen Ratings Methodology
2014   Purple Book Nielsen Ratings Methodology
2015   Purple Book Nielsen Ratings Methodology
2016   Purple Book Nielsen Ratings Methodology
2017   Purple Book Nielsen Ratings Methodology